Videos are now making it into every interaction we're making online. From the launch of live video feeds on Twitter with Meerkat, the continued popularity of video on Facebook and Instagram, and the accessibility of high definition video on every mobile device. In fact, half of all video traffic is now routed to a mobile phone or tablet - that's incredible growth.
Having videos increases open rates, increases click-through rates, and reduces unsubscribe rates in email marketing. Videos have been found effective by marketers for brand awareness, lead generation and online engagement.
With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.
Consumers are more likely to open a video and watch it than read a text and image EDM. ~ Deloitte
Nielsen claims that 64% of marketers expect video to dominate their strategies. ~ The Guardian
Create Cut Through beyond Pictures | Power Videos – Optimised for Smart Phones & Tablets
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